Overview.
Boston Private Bank, a leading regional private bank, provides successful individuals, families and businesses with personal and commercial banking and investment services.
Potential.
To be clearly recognized and endorsed among high net worth individuals, area businesses, and non-profits as a different type of private bank in Boston.
Realized.
Developed a distinct positioning and advertising campaign ("One Person. Two Roles.") that speaks directly to the competing demands on their clients’ time, and the bank’s understanding and ability to address both personal and business banking needs.
As with the other executions in their advertising campaign, a custom photoshoot was needed to create the right images when it came to depicting prototypical commercial clients. The difference this time, however, was real Boston Private Bank commercial clients were shot: Ranfac, Inc. and Westport Rivers Winery. As a medical device firm and a family-owned winery, each represents a client who looks to Boston Private Bank for advice, service, and expert financial solutions that meet the challenges of their busy and growing businesses. Furthermore, their willingness to participate in the advertising campaign acts as a strong endorsement for the Bank.
Work.
Click on any thumbnail below to see a larger image.
Advertising
Online Ads
Website
Brochure
Statement of Financial Condition
Slipsheets
