Overview.
Capital Advisors Group (CAG) is a leading independent institutional investment advisor focused on helping treasurers and CFO’s protect and extend corporate cash life.
Potential.
CAG developed a new, unique product aimed at providing treasurers with in-depth, independent research to help them responsibly assess the risk of their cash investments. FundIQ™ is a trading platform that allows users to look at the 15 largest AAA rated institutional prime money funds and view deep analyses of more than 50 variables within 5 major risk categories.
Realized.
Trinity developed a comprehensive launch campaign inclusive of messaging, collateral, print and online advertising, landing pages and emails. The overarching creative theme across all materials was that FundIQ enables you to look behind the traditional variables of risk and yield. Visually this idea was represented through imagery of doors, shown in the likeness of bar charts, a format very familiar to this target audience.
Work.
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Online Advertising
Print Advertising
Print Collateral
Landing Page
Email Template
