Dataupia challenged Trinity with the objective of attracting traffic, but more importantly to acquire viable leads from beyond their current database. potential. Trinity proposed three creative concepts -- each concept was built out with a online ad, interactive microsite, and back end database. Dataupia was so impressed with all the directions, they decided to more forward with 2 campaigns instead on one. Trinity proposed an interactive game, the second used humor, both offered prizes to increase participation. Trinity was responsible for the creation of an online reporting system as well. This way the client could track the campaign and make adjustments as necessary in real time. realized. Dataupia was able to grow its database and attract highly targeted and desirable participants with senior roles. Dataupia was also able to measure how different aspect of the promotion worked, and adjust along the way. We learned that prizes were not a motivator to participation, yet the promise for objective information on the industry was. 
 
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