• Quickly and thoughtfully isolates important issues, generates internal consensus on a move-ahead strategy, and creates an action plan for immediate implementation.
• Often used by companies to kick-off the annual marketing planning process, and/or identify and reach consensus on prioritization of new markets and new products and services.
• Typically comprises a Market Audit and Competitor Assessment, one-on-one interviews with management, thought leaders and other key personnel, a half-day workshop with interviewees, and a report summarizing data, discussion, agreements and next steps.
• Usually completed within three to four weeks of project approval.