Overview.
Fitzgerald Health Education Associates, Inc. is a leader in nurse practitioner certification preparation and continuing education. Since 1988, Fitzgerald has successfully prepared more than 60,000 nurse practitioners for certification and up-to-date practice.
Potential.
Historically, the Fitzgerald brand was best known for its founder and president who is currently one of the organization’s top faculty members, as well as a practicing nurse practitioner. Fitzgerald wanted to evolve the brand image from that of a personality-driven education company to more of a quality-based organization complete with comprehensive program offerings and numerous expert faculty members.
Realized.
Trinity Marketing developed the line, "committed to the success of the nurse practitioner", with the notion that "success" implies more than just career advancement. To truly be successful in one's NP career, they must be on top of the fast-changing subject matter and emerging trends. To support the new positioning, we developed a brand story that positions Fitzgerald as a provider of the most comprehensive, current and convenient NP education available.
The new brand story was applied to a variety of communications including the website, the course catalog, trade advertising and sales collateral.
Work.
Click on any thumbnail below to see a larger image.
Website
Graphic
Collateral
