Overview.
J. Robert Scott is a global player in the executive search space with a high degree of concentration in the financial service, technology, higher education and biotech industries.
Potential.
J. Robert Scott believes they are truly different from the many large search firms out there. This belief is based on the search process they employ and their track record of highly successful outcomes. The challenge was to creatively capture their relentless focus on a proven process that is far more unique and aggressive than the approach taken by competitor firms.
Realized.
The 'Great Find' campaign utilizes the analogy of one's need to kiss a lot of frogs before they find a prince. This not only speaks to the rigorous search process but it is visually distinct, highly memorable and supports J. Robert Scott's stated goal of truly differentiating themselves from other executive search firms.
Work.
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