The Market Development Plan is a collaborative process that results in a brief and concise annual plan for an existing product or service, or the launch of a new product or service.
• Comprehensive: typically includes a summary of client business and financial objectives, and proposes and assesses a variety of marketing and sales activities and estimated expenditures to achieve those objectives.
• Concise: usually runs less than 40 pages plus exhibits.
• Timely: prepared within eight to twelve weeks.
A Market Development Plan typically comprises:
• Market Definition and Trends
• Opportunity Assessment
• Competitor Snapshots
• Client Product and Services Assessment
• Marketing and Sales Strategies and Tactics
• Marcom Plan
• Resource Assessment and Recommendations
• Timing & Budget