market intelligence
We believe that timely and accurate market knowledge is the foundation of critical thinking, and should be the foundation of every project, large or small. We also understand that project deadlines and budget constraints may not allow for the gathering and assessment of all relevant market knowledge. To this, we say some market knowledge is better than none.
our market intelligence tools
Trinity offers several knowledge acquisition tools, some or all of which may be recommended at the outset of the project:
Market Audit & Competitor Assessment
A real time, web-based search and data analysis designed to quickly identify gaps and answer critical questions concerning the market opportunity.
Decision Workshop
A comprehensive and focused internal process to quickly identify issues and build consensus on marketing priorities and plans.
Qualitative Research & Insights
In-person and online validation of business and marketing hypotheses, with a focus on actionable results.
Quantitative Research and Implications
Our Ph.D.s have broad industry experience, and are focused on operational insights that can be translated into successful business outcomes.
our market intelligence professionals
For every project, we assemble the best team with the right experience, led by a Trinity Partner from start to finish. Trinity Partners and Associates that typically manage Market Intelligence projects include:
Alec Kotopoulos
Trinity Partner & Market Intelligence Practice Leader
Scott Rossborough
Trinity Partner
Dan Logan
Trinity Partner
Dr. Steve Tipps, Ph.D.
Consultant
Michele Ruttenberg
Consultant