The Marcom Plan is the blueprint for implementation of an integrated array of marketing activities that will be undertaken by the client during the following year.
• Includes agreed marketing objectives and strategies that are designed to achieve company business and financial objectives.
• Usually requires four weeks to develop.
• May be developed as a stand-alone plan or as part of a more comprehensive Market Development Plan.
The typical Trinity Marcom Plan comprises:
• Marcom Objectives & Strategies
• Target Audience Definition
• Product/Service Positioning
• Tactics
• Sales Integration
• Implementation Steps
• Estimated Costs
• Timetable
• Measurement Considerations
Marcom Plan tactics often include:
• Corporate Identity Development/Enhancement
• Advertising
• Direct Marketing
• Geotargeting
• Customer Relationship Management
• Sales Tools
• Web Site Development/Enhancement
• Internet Communications
• Collateral Production
• Public Relations
• Trade Shows