marketing strategy & planning
We believe that successful marketing and sales strategies emerge from the critical and collaborative thinking enabled by senior management input, market knowledge and insight. Working in close collaboration with our clients, Trinity Marketing develops marketing plans to achieve the client’s business and financial objectives.
our marketing strategy tools
Trinity Marketing employs a range of tools in the process of developing the most effective strategies, including:
Segmentation & Targeting
Trinity employs proven segmentation methodologies to identify and rank multiple target groups based upon criteria deemed most important to clients (e.g. profitability, market share, etc.).
Positioning & Differentiation
A product or service that is effectively positioned is memorable, differentiated, and best meets target customer wants and needs. Trinity typically develops multiple positioning alternatives for a product/service, and ultimately identifies the optimum positioning.
New Product/Service Development
Trinity has a wealth of experience in the assessment and prioritization of new market, product/service and distribution opportunities in a wide array of industries and categories.
our marketing planning tools
Trinity creates plans based upon client needs. Typical plans include:
Market Exploratory (for potential new product/service launches)
Market Development Plan (concise business, sales and marketing plan)
Marketing & Communications Plan (with detailed implementation steps)
our marketing strategy & planning professionals
For every project, Trinity assembles the best team with the right experience. Outlined below are some of the professionals that often manage Trinity marketing strategy and planning projects.
Scott Rossborough
Trinity Partner
Dan Logan
Trinity Partner