trinity news
Kim McCarthy joins Trinity Marketing as a Consultant
Kim has extensive marketing and communications experience in a variety of industries. She has worked in the financial services, retail, healthcare and hospitality industries, helping organizations to improve their internal and external communications in areas such as marketing, business strategy, change management initiatives and financial results. Kim is also a clear and lucid business writer, with deep experience in Intranet content, email announcements, newsletter articles, webcasts, speeches and presentations.
Trinity chosen to support new product launch for Capital Advisors Group
Capital Advisors Group is an institutional investment advisor focused on helping treasury professionals manage their corporate cash investments. In the coming weeks, Capital Advisors will be launching a new product that will complement its existing services. Trinity will be developing the messaging and creative for this new product which will then be applied to collateral, the website and advertising.
Lea Kelsey and Janice Foley join Trinity Marketing as Senior Consultants
Lea has been developing research and marketing solutions that enable brands to speak to the wants and needs of prospects and consumers in their own language – getting the right people to see, feel, experience and connect with the brand. Lea has experience on both the corporate and the consulting sides, and possesses a strong knowledge of consumer, trade and retail environments. On the corporate side, she has worked for major packaged goods manufacturers including Procter & Gamble and Bristol Myers Squib. In consulting, Lea has worked for Glendinning Associates and American Consulting, among others.
Janice is a hands-on practitioner of marketing strategy, positioning and communications, grounded in actionable research. At Trinity Marketing, she manages client projects with a solution-oriented approach to achieve meaningful and measurable results. During her almost 20 years of marketing experience, Janice has helped clients in diverse industries achieve their business objectives with creativity and business savvy. Janice’s consulting clients range from large companies to consumer-focused start-ups, and include organizations such as Fidelity Investments, the U.S. Air Force and the Boston Options Exchange.
Michele Ruttenberg joins Trinity as an Associate in our Market Intelligence practice
Michele has over 20 years of experience managing a diverse variety of market research and competitive intelligence projects for companies in financial services and other industries. She is known for designing and implementing qualitative and quantitative research studies tailored to provide actionable information for decision-making. Michele has been working as an independent research consultant since 2002, and began working with Trinity in 2009. She has designed and conducted market research to address both strategic and marketing issues for a range of clients, including Merrill Lynch, Bank of America, Boston Private Bank & Trust, and the law firm Bingham McCutcheon. Previously, Michele was Senior Manager of Market Research and Competitive Intelligence at John Hancock, where she was responsible for primary research and competitive intelligence initiatives for Hancock’s life insurance, long term care insurance, and annuity businesses.
Trinity is pleased to partner with The Chartered Alternative Investment Analyst (CAIA) Association for 2010 communications support
Headquartered in Amherst, MA, CAIA is dedicated to providing its global members with a comprehensive knowledge of alternative investments. Trinity will be working with the association throughout the year to support initiatives in their membership, marketing and curriculum groups.
Jessica Beets joins Trinity Marketing design team
A 2000 graduate of Carnegie Mellon, Jessica brings a wealth of B2B design experience, working in both traditional print and web design. Jessica's portfolio includes a major rebranding initiative for a market-focused business consulting firm, significant trade show support, and multimedia Flash presentations and video.
Scott Rossborough and Alec Kotopoulos, two veteran marketing executives, have joined Trinity as Partners.
Scott Rossborough and Alec Kotopoulos are seasoned marketing and research professionals who have the diverse experience and proven business smarts needed to help organizations grow in tough economic times. Both partners have spent a significant part of their careers on the client side, and understand that a smooth and successful project is the result of a smart strategy grounded in market intelligence, thoughtful and realistic marketing plan development, and flawless execution. Scott was a Saatchi & Saatchi EVP, CMO for Liberty Mutual Group’s Liberty International, and VP Strategy and Marketing for Delta Dental of MA. Alec has held senior market research positions with Fidelity and John Hancock, and more recently served as SVP Strategy for Bank of America and SVP for Copernicus Marketing Consulting & Research.
According to Dan Logan, Trinity Managing Partner, “Scott and Alec bring a wealth of experience and informed judgment that will greatly expand our ability to impact our clients business. Trinity is now well positioned to help clients identify the opportunities and make the smart and timely decisions needed to drive down costs and improve revenue and bottom line."
Trinity develops online ad campaign for Boston Private Bank
Recognizing that the high net worth audience is increasingly gathering news and information online, we are adapting Boston Private Bank & Trust Company's print campaign to work in identified online publications. The flexibility and affordability of an online program enables the Bank to advertise in a highly targeted manner and test a range of messages. The campaign will launch this fall, first in the Wall Street Journal's online edition.
Enterprise Bank launches new branding initiative
Enterprise has just launched a new branding initiative as executed through advertising. This campaign visually and verbally articulates their position of leadership, builds their brand further as they grow into a regional player, and differentiates their offering among competitors. You can read the case study by clicking here.
Trinity welcomes PURE as newest client!
PURE (Privilege Underwriters Reciprocal Exchange) is a newer insurance company providing comprehensive property and casualty insurance coverage to the high net worth market. After much success in the states of Florida and South Carolina, PURE is expanding into additional states with high value, coastal properties. To better support their growth, they are building an online portal of customizable marketing materials to be used by independent agents. Trinity will be developing the creative, comprised of mostly emails and direct mail, and is also responsible for building the web-based portal. The portal will be available to their agent distribution channel in early June.
Trinity completes Annual Report for Enterprise Bank:
Trinity has recently completed designing Enterprise Bank's 2008 annual report. The design captured the Bank's celebration of its 20th anniversary and recognized its long standing commitment to the community including its newly launched Celebration of Excellence awards honoring local individuals making a difference in business and the community.
Trinity authors new eBook "A New Dawn is Here: Fresh Opportunities for Healthy Banks."
Recognizing that the bank landscape as we know it has completely changed, Trinity has compiled an eBook of relevant content and useful tips for smaller community and regional banks. The eBook shares key insights into how best to market banking services during these changing times. download our PDF.
New Glenmede website scheduled to launch this month!
Trinity is in the final phase before launching the newly improved Glenmede website. The new site was re-architected to highlight much more of the people and process that make working with Glenmede so unique. Through sound clips and personal employee stories, clients can experience the Glenmede difference online. From a design perspective, the look and feel of the new site will better reflect the tone of the Glenmede brand. The new website is scheduled to launch in the next two weeks.
Trinity introduces MarketNow – an innovative program designed to help smaller banks capitalize on opportunity.
As many consumers seek out new financial institutions and advisors to do business with, Trinity saw a real opportunity for smaller, community banks to capture these consumers. A new program is being piloted to help banking clients identify the right opportunities and craft a messaging and communications strategy that resonates with those consumers. To read more, please download our PDF.
Jen Harrington joins Greater Boston Chamber Women's Network Advisory Board
Jennifer Harrington, Director of Account Services at Trinity, joins a group of women from the Chamber's Board of Directors and membership at large on the Women's Network Advisory. Now in its 15th year, the Women's Network was created to connect professional women and help strengthen their networks and engage them in the Greater Boston business community. The group provides an umbrella of programs which include the Annual Pinnacle Awards Luncheon, a monthly breakfast series, a roundtable series as well as networking events. For more information on the Greater Boston Chamber of Commerce visit bostonchamber.com
Trinity develops website for wTe Corporation
Trinity was selected to develop a new website for wTe Corporation to better reflect the firm's reputation as a leading innovator in recycling. wTe is a technology driven value added recycler of metals and plastics with a commitment to pioneering innovation in the field. For close to 30 years wTe has developed technology that increases and effectiveness of recycling metals and plastics and positively impacted the environment. The firm's new site will launch in the first quarter of 2009.
New client website launch scheduled for next week!
Trinity has just completed the design and development phase for a new corporate website for Accounting Management Solutions, Inc. (AMS). Recognizing that at AMS their people make the difference, we developed a site design and messaging that focuses mainly on the human elements of the business. The new site will be active immediately following the Thanksgiving holiday.
Trinity authors white paper on marketing opportunities for regional banks
Trinity set out to research and profile how regional banks are reacting to the current economic crisis and capitalizing on consumer concerns with big banks. This perspective uncovers four current trends that create big opportunities for smaller banks to capture market share. We discovered how banks are changing their messaging strategy and acting opportunistically to be more relevant and gain a competitive edge in such turbulent times.Click here to download.
New Welch & Forbes print ads in the Wall Street Journal
In response to current market conditions, Welch & Forbes wanted to develop a text-based, short-term ad campaign that highlighted their strength and unique service offering. Trinity developed a print execution aimed at reaching high net worth individuals in the New England region.
Trinity develops demand generation email campaign for VBrick Systems, Inc.
VBrick is a world leader of live, online networked video solutions. Headquartered in Wallingford, CT, VBrick provides businesses and organizations with robust, high-quality video systems that connect people anytime, anywhere on any network. Trinity is helping VBrick craft a series of email messages aimed at Fortune 1000 companies explaining the benefits of real-time video communications. Each email drives recipients to online content and a demonstration of the VBrick solution.
Trinity designs Junior Achievement of Eastern Massachusetts 2008 Annual Review
For the third year, Trinity has been chosen to design Junior Achievement's annual review. This year's creative concept focuses on the life cycle of the Junior Achievement relationship, the organization's impact on youth and their continuation to volunteerism and giving. Junior Achievement educates young people to value free enterprise, business, and economics in order to improve the quality of their lives.
Jen Harrington and Allison Flett join forces with leading organizations
Jen Harrington, Partner, is now a member of WGBH’s Corporate Executive Council. The group is focused on helping WGBH fulfill it’s mission through advisory and financial contributions within the corporate world.
Allison Flett has just been accepted as a member of the LeadBoston Class of 2009. LeadBoston is run by The Boston Center for Community & Justice and is focused on developing socially responsible leaders. Each class unites a diverse group of Boston professionals who participate in this 10-month program. Topics explored include immigration, community development, education, healthcare and environmental change.
Liz Ricklefs hired to join Trinity Client Services team
Please join us in welcoming Liz Ricklefs as a new Account Executive. A graduate of Boston College, Liz spent time at Forrester Research in Cambridge where she managed relationships for numerous key growth technology accounts.
Trinity produces new radio spots for Glenmede
Trinity just put the finishing touches on new radio spots to support Glenmede’s effort to respond to market turmoil by promoting their independence and stability. The spots are airing in Philadelphia and surrounding areas beginning this week.
Sentinel Investments hires Trinity to support Fall conference
Sentinel Investments, a Vermont firm that just recently launched two new socially responsible funds, has hired Trinity to develop marketing materials for their Fall Symposium on Due Diligence. The Symposium is attended by key financial advisors and will feature prominent keynote speaker, Jim Craig, Goalie for the 1980 U.S. Olympic "Miracle on Ice" Hockey Team.
Trinity partners with Natixis Global Asset Management.
Natixis, a global asset manager and distribution company headquartered in France, has chosen Trinity to provide marketing support for one of the organization's key initiatives.
Lisa Marie Taylor joins Trinity as a Senior Designer
Trinity recently hired Lisa Marie Taylor in the role of Senior Designer within the creative department. Lisa Marie spent over a decade at Pricewaterhouse Coopers in a lead design role where she worked on a variety of print and web projects for the corporate brand. Her knowledge of financial services and her keen eye for detail make her a valuable addition to the Trinity team!
New work underway for Welch & Forbes
Welch & Forbes LLC is a wealth management firm providing investment management, fiduciary services, estate planning and tax services to high net worth individuals. The firm was founded in 1838 and is headquartered in Boston, MA.
Trinity brings on Mass Art alumni for summer internship program
As part of our ongoing relationship with Mass College of Art and Design, we've hired Jen Swain to support our creative department for the summer. The internship program is designed to give the best and brightest young talent a real opportunity to learn and thrive in a creative environment. Jen received her degree in Graphic Design in May of 2008 and we are thrilled to welcome her.
Open the door to Opening Boston
Trinity is proud to sponsor and attend BCCJ's Opening Boston Awards gala on June 18th from 5-7pm. The Opening Boston Awards is an annual event honoring socially responsible leadership in Greater Boston. For more information about the event, tickets, and sponsorship, visit BostonCCJ.org
Nothing like fresh paint after spring cleaning
On May 10th from 6:30 - 9:00pm, Trinity will attend and sponsor The Copley Society of Art's annual Fresh Paint Auction and Gala. Local artists offer fresh works displayed around the Gallery where attendees offer silent bids. For more information, visit copleysociety.org
What's new on the Trinity website?
Trinity has made some improvements to our website. We have added more case studies and information as well as optimized our search content. To view these improvements visit trinitynet.com
Trinity kicks off strategic work with AMS
AMS (Accounting Management Solutions) provides outsourced accounting, consulting and recruting services to firms across key vertical markets: life sciences, high tech, new enterprises, middle market, and non-profit organizations. AMS has experienced significant growth over the last several years and has become recognized as an important regional player for outsourced services. Trinity is working with AMS to strategically position the company among their markets and align messaging for potential execution across communications.
Trinity to develop new website for The Coyle Company
The Coyle Company provides insurance solutions to the ultra high net worth market. They specialize in helping clients preserve and transfer their wealth. Trinity is working with Coyle to develop a website that best reflects their core mission and company image. The new site is currently on schedule to launch in May.
Fidelity Investments work honored as Platinum Winner of 2007 MarCom Award.
Trinity Communications recently partnered with Fidelity Investments to create a personalized direct mail campaign aimed at increasing employee participation in retirement plans at leading healthcare institutions. The work took home top honors in it's category for outstanding creative achievement and was chosen from amongst 5,000 entries.
Trinity launches Furn & Company website
Furn & Company, a multiline showroom with textiles, wallpaper, furniture, lighting and accessories, approached Trinity to create an online presence. Trinity's solution to the challenge was to create the same user experience online as a customer might receive by walking into the showroom itself. The Furn & Company brand is modern and classical, yet unique and quirky at the same time. Trinity achieved this same feel in an online experience. See for yourself: www.furnco.us
Trinity kicks off new work with Dimensional Fund Advisors
Dimensional Fund Advisors applies modern financial principles and science to wealth management. Dimensional manages more than $150 billion for institutional clients and high net worth individuals through fee-based financial advisors and trust companies. The firm is headquartered in Santa Monica, California.
Trinity sponsors the The MassArt Annual Benefit Art Auction
The MassArt Annual Benefit Art Auction is the single most important fundraising event of the year and a substantial contributor to academic programs and student scholarships. The MassArt Benefit Art Auction has always had something for everyone from a variety of artists, and is a truly festive and exciting. Trinity is proud to sponsor MassArt for their commitment in support and education for its students. For more information visit the MassArt website at www.massart.edu
Trinity partners with Glenmede
Glenmede is a full-service wealth advisory firm in Philadelphia that caters to the high net worth market. Trinity is working with Glenmede to develop communications to support institutional and private wealth practices.
BCCJ Business Network Fall Breakfast
The Challenge of Leading Change: Making a Case for Corporate Social Responsibility
Join BCCJ for its Fall Breakfast and engage in discussion on increasing social responsibility in corporations. There will be panel presentations and open table discussions on strategies for leading change and avoiding pitfalls, and frameworks for persuasion and action as socially responsible leaders.
The BCCJ Business Network links companies who support the work of BCCJ and want to connect with other socially responsible professionals. Most members of the Network belong to the private sector.
BCCJ recognizes their special role and capacity for advancing social justice.
Events and meetings are held to build a better Boston.
When: Friday, November 2, 2007
Time: 7:30 AM – 10:00AM. Program will begin at 8:00AM
Where: Fidelity Investments, 245 Summer Street, Boston
Light breakfast will be served.
For more information on BCCJ Business Network and this event, visit www.bostonccj.org