The people of Trinity Marketing are a diverse group of professionals with competencies ranging from strategy, planning, and research to creative, media, and web development. Our goal is simply to understand our clients' business problems, and then to apply the right mix of people and competencies in order to have a positive impact on their business.
We work with a broad range of experienced individuals that we have come to know over our 16 years in business. From that pool of people we put together a small, dedicated team for each of our clients whose sole focus is to leverage their individual and collective talent to help that client achieve their goals. For lack of a better term, we refer to all of these individuals as consultants. Some of these individuals are current or former employees of Trinity Marketing, while others are individuals who have worked with us independently for years. It is our collective belief and position that talent, client focus, and cost effectiveness are the criteria many clients value most.
From time to time Trinity Marketing will partner with other small boutique firms because they have a dedicated skill or a particular competency which we lack. Again, this approach is driven by the need to put the best talent on the client team as opposed to the need to capture all the revenue dollars associated with a project. Competencies such as back-end web development and public relations are two areas where we often partner. We refer to these partners as Allies.