Marketing and communications today is about an ongoing dialogue with clients and prospects that is based on sharing information, providing relevant insight, and creating a positive relationship. Messaging strategies require a thoughtful and dynamic understanding of what is on the mind of the client/prospect, as well as how, when and where the client prefers to access communication. We believe effective communications programs must be focused on discrete target audiences, based on the degree of content they desire, and delivered via the media they prefer.
Marketing & Brand Positioning:
Market research
Value proposition development
Messaging hierarchy
Elevator messages
Targeted messaging platforms
Communications plan development
Creative Services:
Brand stories
Visual identity systems
Print and online advertising
Direct mail
Collateral
Trade show materials
Digital:
Website design and development
Interactive advertising (Flash, landing pages, microsites)
Email campaigns
Media:
Media planning
Media buying & implementation
Mail list acquisition