TEAM
When it comes to talent, Trinity Marketing and Consulting identifies and
selects the talent that can best meet our clients’ goals. As a result we work
with a wide variety of people and firms with which we have well-established
relationships. Some of the key people who play important roles with recent
projects are identified below:
Dan Logan
Trinity Founder and Managing Partner
Dan founded Trinity in 1993, and for the last 20 years, has worked with a broad
range of clients, large and small, that are concentrated within the financial,
healthcare, education, professional service and non-profit space. Dan began his
career at Ted Bates Advertising in New York City after receiving his M.B.A from
New York University with a focus on marketing research. Within a 12-year period
Dan progressed from an intern to Senior Vice President at Ted Bates, New York,
with global responsibilities for the firm’s largest client, M&M/Mars. Along the
way he led marketing/advertising initiatives for Chase Bank, Coors Beer and
AT&T.
In 1984 Dan moved to Boston as Senior Vice President for Marketing and
Communications for New England Life/New England Financial. There, he was
responsible for repositioning the company from a life insurance company to a
broad-based financial service company offering mutual fund, real estate, and
employee benefit products and services. His responsibilities also included
working with a multitude of distribution channels and partners on marketing,
business development and sales.
Dan holds a B.A. from the University of Notre Dame and spent three years as a
case officer in military intelligence before entering the business world. He has
lived in Boston for 30 years, has been active in a broad range of community
organizations. Dan is married with two grown children.
Allison Flett
Consultant
Over the last 12 years, Allison has worked with a broad mix of Trinity clients
within the financial and healthcare space. Her expertise and resourcefulness as
a senior project manager working on the messaging and creative side of the
business is highly regarded. Allison’s responsibilities have included
identifying the right creative talent for client engagements and getting the
project done on time, on budget and, most importantly, aligned with clients’
strategic messaging and business goals.
Allison holds a B.S. in Marketing from Bentley University and is a graduate of
the BCCJ Lead Boston class of 2009, a program focused on developing socially
conscious and responsible business and community leaders
Caroline Aharon
Consultant
Caroline Aharon is currently a doctoral candidate in Health Policy at the Heller
School of Social Policy at Brandeis. Over the years she has worked as a research
and marketing consultant on a variety of healthcare clients. Caroline earned her
Masters degree in Public Health from Boston University in 2010. Her work in
qualitative research has ranged from identifying new ways to improve the patient
experience, to message content development on obesity fighting initiatives, to
working with hospitals on identifying innovative ways to drive down costs.
Caroline is a graduate of Grinnell college with a major in anthropology and
resides in Cambridge with her husband and two large German Shepherds.
Eileen Logan
Consultant
For more than a decade Eileen Logan has worked exclusively with non-profits,
helping them expand their support base, develop strategic partnerships and raise
their profile. Often time this means expanding their board capabilities,
aligning their message strategy for development purposes and targeted outreach
to corporate and individual donors. Eileen believes her background in publishing
sales and marketing instilled in her a goal-oriented approach that works as
effectively in the non-profit world as it does in the business world.
Eileen has worked with a variety of organizations that cut across education, the
business community, arts, sports and healthcare. Her clients have included
Massachusetts College of Art and Design, Junior Achievement of Eastern
Massachusetts, ACT Roxbury, The Arts and Business Council of Massachusetts,
Lovelane, a special needs horseback riding program, and Door to Door
Transportation and Friends of Fenway Studios.
360 Branding & Communications
360 is a Boston-based branding and marketing communications firm whose mission
is to help companies communicate their strengths and value with clarity, honesty
and creativity. 360 uncovers truths, identifies values, creates narratives,
designs images and earns attention for Authentic Brands.
Trinity works closely with 360 to develop brand identities, execute creative
deliverables and implement marketing programs.